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Benjamin Baya

Benjamin Baya / Software Engineer & Business Technology Consultant

I help businesses build, automate and grow with technology.

Bring me the problem: a manual process, a website that doesn’t bring in customers, an idea for a product. I’ll help you work out the right solution, then build it: websites, software, AI-powered automation and digital growth you can measure.

Let’s Work Together View My Work

The first conversation is a free 20-minute call about your business problem. No technical brief needed.

Portrait of Benjamin Baya, software engineer and business technology consultant

How I help

  1. 01Consult
  2. 02Build
  3. 03Automate
  4. 04Grow
Currently
Lead Software Engineer, Buzlin Holdings (Buzlin & BuzRyde)
Founder
Teevexa Ltd, as lead software engineer
Background
B.Eng Chemical Engineering + software engineering

For business owners

Have a business problem that technology could solve?

You don’t need to know the technical solution before you get in touch. Most good projects start with a plain description of what’s getting in the way.

  1. 1I understand the problem first
  2. 2I recommend the right solution, which might be small
  3. 3Then I build and implement it
Talk through your problem(opens the booking page in a new tab)
  • 01

    “Your business still runs on spreadsheets and manual processes.”

    Automate
  • 02

    “Customers can’t easily find you online.”

    Grow
  • 03

    “Your website looks fine but isn’t generating leads.”

    Grow
  • 04

    “You need a custom system for how your business actually works.”

    Build
  • 05

    “Your team spends too much time on repetitive work.”

    Automate
  • 06

    “You want to use AI but don’t know where to start.”

    Consult
  • 07

    “Your digital marketing isn’t producing measurable results.”

    Grow
  • 08

    “You need software but aren’t sure what you actually need.”

    Consult

Services

Consult, build, automate, grow.

Four connected capabilities that follow how businesses actually adopt technology: decide what’s worth doing, build it properly, remove the manual work, then use it to win customers.

  1. 01

    Consult

  2. 02

    Build

  3. 03

    Automate

  4. 04

    Grow

Consult

01

Work out what to build before spending money building it.

What it is
Digital transformation, technology strategy, automation strategy and digital growth consulting.
Who it’s for
Owners and teams who know something needs to change but are unsure which technology, if any, is the right answer.
Solves
Money and months lost on the wrong system, the wrong tool or a project with no clear business case.
  • Digital transformation
  • Business process analysis
  • Technology strategy & roadmaps
  • Automation consulting
  • AI adoption consulting
  • Digital presence audits
  • Business systems consulting

Build

02

Websites, applications and systems that your business actually runs on.

What it is
Websites, web and mobile applications, e-commerce, SaaS and custom business systems.
Who it’s for
Businesses that need to sell online, serve customers digitally or replace spreadsheets with a proper system.
Solves
Operations scattered across tools and paperwork, customers who can’t transact easily, and ideas that stay ideas.
  • Business websites & landing pages
  • E-commerce platforms
  • Web applications
  • Mobile applications
  • SaaS platforms
  • Business management & CRM systems
  • Dashboards
  • APIs & integrations

Automate

03

Hand repetitive work to software, and use AI where it genuinely helps.

What it is
AI agents, workflow and CRM automation, integrations and business process automation.
Who it’s for
Teams losing hours to data entry, copy-pasting between tools, chasing follow-ups or answering the same questions.
Solves
Repetitive manual work that slows the team down, introduces errors and doesn’t scale as you grow.
  • Business process & workflow automation
  • CRM automation
  • AI agents & AI-powered workflows
  • AI customer support
  • WhatsApp automation
  • Business integrations
  • Internal tools
  • Reporting automation

Grow

04

Get found, turn visitors into leads, and measure what’s working.

What it is
SEO, social media, advertising and conversion tracking, run by an engineer rather than an advertising agency, so every channel can be traced back to results.
Who it’s for
Businesses whose customers can’t find them online, or whose website and ads aren’t producing enquiries.
Solves
Marketing spend with no clear return, and a website that looks fine but doesn’t generate business.
Attract
SEO, Google Business Profile, social media
Advertise
Meta, Google and TikTok ads
Convert
Landing pages, lead generation
Measure
Conversion tracking, analytics
Book a Consultation(opens the booking page in a new tab)

A free 20-minute call about your business problem.

Selected work

Problems solved, not just things built.

Business systems, products I engineer at Buzlin Holdings, products shipped by my own company Teevexa, and one personal build, each written up as the problem, what I built, my role, the technology and what changed. Where an outcome hasn’t been measured, I say so.

Business projects

Becof Organic Chemicals homepage: “Transforming Agriculture with Eco-Friendly Innovation”, with the SoilFix product spotlight

Agri-biotech · Kenya

BuildAutomateGrow

Becof Organic Chemicals Limited

A commerce and operations platform for an agricultural biotech company

Online sales with M-Pesa, distributor and farmer portals, expert consultations and growth tools: the digital backbone of an agricultural business.

Problem
Becof Organic Chemicals sells biotechnology products that protect crops and restore soil. It needed more than a shop: farmers, distributors, agronomy experts and internal staff all interact with the business differently, and orders, payments, consultations and partner relationships were not in one place.
Technology
React · TypeScript · Tailwind CSS · Supabase (Postgres, Auth, RLS) · Edge Functions · M-Pesa Daraja API · Google Analytics
Read the case study: Becof Organic Chemicals
Buzlin homepage: “Discover services & shops near you” with service and location search

Buzlin Holdings Inc · Marketplace · Canada

BuildAutomateConsult

Buzlin Holdings Inc

Modernising a multi-vendor marketplace and service-booking platform

Seven connected apps (customer web and mobile, seller, courier, POS, admin and API) taken from a licensed codebase to a hardened, rebranded production platform.

Problem
Buzlin combines a multi-vendor marketplace with professional service booking. It was built on a licensed platform that had been partly customised: outdated dependencies, template leftovers, unused features, security gaps and apps that weren’t ready for app-store requirements.
Technology
Laravel · PHP · Next.js · React · Flutter · Firebase · Stripe · PesaPal · PayPal · Amazon S3 · GitHub Actions
Read the case study: Buzlin
BuzRyde website: “Ride Smarter. Earn Better. Move Canada.”

BuzRyde Inc · Ride-hailing · Canada

BuildAutomateGrow

BuzRyde Inc, a subsidiary of Buzlin Holdings Inc

Rider, driver and operations systems for a Canadian ride-hailing service

Rider and driver apps, an admin control panel with trust, support and growth tooling, and a bilingual, search-optimised website.

Problem
A ride-hailing service needs far more than a booking app: drivers must be verified and paid, riders supported, disputes resolved and growth campaigns run. In Canada, the public website also has to work in English and French.
Technology
Flutter · Firebase (Firestore, FCM) · Stripe · Google Maps · Laravel · React · Sanity CMS
Read the case study: BuzRyde
Esteric Kitchens website: “Bespoke kitchens & interiors, crafted around the way you live”

Client · Interior design · Kenya

A marketing website and CRM for a kitchen and interior design company

A public site that turns visitors into quote requests, and an internal CRM that tracks every lead through to a finished project.

Case study: Esteric Kitchens & Interiors
Melamart Enterprises website: “Reliable Scaffolding & Construction Equipment for Hire and Sale”

Client · Construction equipment · Kenya

Website and hire-management system for a scaffolding company

A lead-focused website for two branches, and a secured, redesigned admin system for equipment hire, orders and overdue returns.

Case study: Melamart Enterprises

Teevexa products

Teevexa Field home screen with quick actions: Scan QR, Log Event, Route Tracker and Generate QR
Teevexa Field log event screen with event types, location and photo evidence
Teevexa Trace dashboard showing batches, events and recent activity

Teevexa product · Supply chain

BuildAutomate

Teevexa Ltd

Teevexa Trace - supply chain traceability from the field to the buyer

Two mobile apps and a public verification page that record what happens to a product batch at every step, even with no signal, and let anyone check its journey.

Problem
Producers and exporters are increasingly asked to prove where a product came from and what happened to it along the way. The evidence is usually created in the field, on farms, in warehouses and on the road, where there is often no connection, and it ends up on paper or in chat messages that nobody can verify.
Technology
React Native (Expo) · TypeScript · Supabase (Postgres, Auth, Realtime) · Edge Functions · Google Maps · Polygon (optional)
Read the case study: Teevexa Trace

Teevexa product · AI support

TeeDesk - AI customer support a business can run on its own servers

An open-source support platform that answers customers on a website, WhatsApp and Telegram from the business’s own documents, and hands over to a person when it isn’t sure.

Case study: TeeDesk
Teevexa homepage: “Building Digital Infrastructure for Ambitious Businesses”

Teevexa product · Business system

The Teevexa platform - one system to win and deliver client work

The website, quote funnel, consultation booking, client portal and internal CRM that Teevexa runs on.

Case study: Teevexa platform

Also built at Teevexa: IoT Custodian, a private device security monitoring platform with machine-learning anomaly detection, automatic incident management and vulnerability checks.

Personal build

Tafsiri AI homepage: “Neural machine translation for Kenya’s languages”

Personal build · AI

BuildAutomate

Product build

Tafsiri AI - machine translation for Kenya’s languages

Swahili, Somali and English translation on a fine-tunable neural model, with an active-learning loop that improves quality over time.

Problem
Most of Kenya’s ~68 languages are poorly served by mainstream translation tools, and general-purpose AI translators rarely say where they’re unreliable.
Technology
React · TypeScript · FastAPI · PostgreSQL · Redis · PyTorch · Hugging Face Transformers · Docker
Read the case study: Tafsiri AI

How I work

From a conversation to a working solution.

A simple, transparent process. You always know what’s being built, why, and what it’s expected to change.

One partner, from the problem to the result.

Many businesses end up with one vendor for the website, another for advertising and a third for the internal system, and nobody responsible for whether it all works together. I work across the whole journey: understanding the problem, recommending the right technology, building it, automating the workflow and measuring whether it produces results.

  1. 01

    Understand the problem

    A conversation about your business: how it works today, where it’s stuck, and what a good outcome looks like. No technical brief required.

  2. 02

    Recommend the right solution

    A clear recommendation: what to build, what to automate, what to buy off the shelf, and what not to do at all. Scoped to your budget and stage.

  3. 03

    Build and implement

    I design and build the solution. Larger projects are delivered through Teevexa, my technology company, so you get a team without losing a single point of contact.

  4. 04

    Launch, measure, improve

    Tracking is set up from day one so you can see what the investment is doing. Then we iterate on what the numbers show.

About

An engineer’s way of looking at a business.

I’m Benjamin Baya, a software engineer and entrepreneur based in Nairobi, Kenya. I trained as a chemical engineer, which taught me to look at an operation the way you’d look at a process plant: inputs, outputs, bottlenecks, and the points where things quietly go wrong.

I moved into software because it’s the most direct way I know to fix those bottlenecks. Today I am the lead software engineer at Buzlin Holdings for its marketplace and ride-hailing products, and I help businesses directly with technology strategy, custom software, AI-powered automation and digital growth.

What I care about is practical value: understanding the business first, being honest about what technology will and won’t fix, and building things that keep working after launch.

  • Problem before technology

    Understand how the business works before proposing anything.

  • Honest scope

    Recommend the smallest thing that solves the problem, or nothing.

  • Measure the outcome

    Decide up front what success looks like, and track it.

  • Built to be maintained

    Software that’s still useful and fixable a year after launch.

Experience & education

  1. Mar 2026 – Present· Current

    Founder & Lead Software Engineer

    Teevexa Ltd

    Founded Teevexa Ltd, incorporated as a private limited company in Kenya on 3 March 2026, to deliver software, AI and digital products for businesses.

  2. Aug 2025 – Present· Current

    Lead Software Engineer

    Buzlin Holdings Inc · Canada (remote)

    Lead engineer for the group’s two products: Buzlin, a marketplace and service-booking platform, and BuzRyde, a ride-hailing service run by the subsidiary BuzRyde Inc, across web, mobile, admin and API.

  3. Jul – Sep 2025

    Software Engineer Intern

    Sensys Kenya Ltd · Nairobi, Kenya

    Supported core banking integrations with Java, Spring Boot and Temenos T24/Transact, built and maintained secure backend APIs for enterprise financial systems, and automated data pipelines and workflows with Apache NiFi, working in Agile fintech delivery teams.

  4. Sep 2024 – Jul 2025

    Full-Stack Software Engineering

    Moringa School

    Professional training in React, Python, Flask, PostgreSQL and REST APIs, shipping several complete applications.

  5. 2017 – 2023

    B.Eng Chemical Engineering

    Technical University of Kenya

    Process design, mass and energy balances, systems that must run reliably. The habit it left: understand the whole system before changing any part of it.

Credentials

Recognition and certifications.

A curated set, each relevant to the work I do, with links to verify them.

Fellowship · 2025

Jim Leech Mastercard Foundation Fellowship on Entrepreneurship

Dunin-Deshpande Innovation Centre, Queen’s University

One of 60 Fellows selected from more than 5,500 applicants across Africa in the 2025 cohort.

Verify this credential(opens verification page in a new tab)2025 Impact Report(opens verification page in a new tab)

Also recognised · 2025–26

Fellowship Mentor & Ambassador Team

Recognised for mentoring founders and outreach.

Mentor 2025(opens verification page in a new tab)Ambassador 2025–26(opens verification page in a new tab)

The full picture is in my resume.

Technology

The tools behind the outcomes.

Clients buy outcomes, not programming languages, so this comes last. For the technically curious, here’s what I build with.

Frontend
  • JavaScript / TypeScript
  • React
  • Next.js
  • Tailwind CSS
Backend
  • Python (Flask, FastAPI, Django)
  • Node.js
  • PHP (Laravel)
  • Java (Spring Boot)
Mobile
  • Flutter (Dart)
  • React Native
  • Kotlin
Data
  • PostgreSQL
  • MySQL
  • MongoDB
  • Supabase
  • Firebase
Cloud & DevOps
  • Vercel
  • Render
  • AWS
  • Docker
  • GitHub Actions
AI
  • LLM APIs
  • Hugging Face Transformers
  • PyTorch
Payments
  • M-Pesa (Daraja API)
  • PesaPal
  • Stripe
Analytics & Marketing
  • Google Analytics
  • Google Search Console
  • Google Business Profile
  • Meta, Google & TikTok Ads
  • Conversion tracking

Let’s work together

Have a business challenge you’d like to solve with technology?

Let’s talk about it. The first conversation is about your business and the problem, not about selling you a particular service. If technology isn’t the answer, I’ll tell you.

Book a Consultation(opens the booking page in a new tab) WhatsApp

Consultations are scheduled through Teevexa’s booking calendar.

The business technology consultation

Cost
Free, no commitment
Length
20 minutes
Where
Zoom video call
When
Monday – Saturday, East Africa Time (EAT)
b3njaminbaya@gmail.com

Prefer to write it down?

Tell me what’s happening in your business and I’ll reply by email.

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